猎鹰篮球俱乐部吉祥物设计大赛

Falcon basketball club mascot design competition

主办方：猎鹰篮球俱乐部

Sponsor：Falcons Basketball Club

猎鹰篮球俱乐部于2012年由涂辉创办，他热衷于在 北京的国际社会中培养青少年和发展篮球运动。今天，俱乐部拥有500多个家庭，为5-19岁的男孩 和女孩提供课后、周末和假日篮球训练营以及篮球 比赛和锦标赛。俱乐部具有国际化及文化多样性的特点，包括来自 亚洲、北美、南美、非洲和欧洲多个国家的青少年。

Falcons Basketball Club began in 2012 by Michael Tu (Hui) with his passion to educate youth and grow the game of basketball within the international community in Beijing. Today, our organization is over 500 families strong and provides after-school, weekend, and holiday basketball training camps, and competitions and tournaments for boys and girls ages 5-19 years old. Our culturally diverse club includes youth from several countries within Asia, North America, South America, Africa, and Europe.  

猎鹰俱乐部吉祥物拥有主体性，能够起到传递篮球理念，是联系篮球和篮球爱好者的情感纽带。所以，希望通过本次俱乐部吉祥物设计大赛的征集，选出具有长期作为猎鹰俱乐部的象征性和标志性的彰显文化和风格的吉祥物。

The mascot of the Falcons club has the subjectivity, which can convey the basketball concept and is the emotional link between basketball and basketball fans. Therefore, it is hoped that through the collection of this club mascot design competition, the mascots which is selected by Falcons with long-term symbolic and symbolic display of culture and style.

现面向俱乐部所有的球员及家长征集猎鹰俱乐部吉祥物设计方案。

设计吉祥物，能代表Falcons形象，会在各类活动中出现，与其互动，营造一定的传播话题，同时可以延展开发一些吉祥物周边产品，用于回馈广大学员及其家长。

Now, all the players and parents of the club are invited to join the collect the mascot design competition.

The mascot design can represent the image of falcons. It will appear in various activities, people can interact with it, create a certain communication topic, and at the same time, it can extend the development of some mascot peripheral products to give back to the majority of players and their parents.

一、征集范围 Candidates：

面向全体猎鹰篮球俱乐部的球员及家长进行征集。

All players and parents of Falcon Basketball Club 

二、征集内容 Theme：

猎鹰俱乐部吉祥物设计稿（含吉祥物形象、起名、释义）

Mascot design draft of Falcon Basketball Club (including mascot image, name and interpretation)

 三、大赛时间及奖励设置 Submission Prizes and Bonus

作品提交时间：2020年5月25日起至2020年6月7日；

Submission time: from May 25, 2020 to June 7, 2020; 

提交作品方式：报名者通过提交原创吉祥物三视图设计方案，并一同提交吉祥物的名称以及创作理念，发送至官方指定邮箱 kevin.guo@beijingfalconsbasketball.com.

Way of submitting design: the applicant submits the three view design scheme of the original mascot, together with the mascot name and creation concept, and sends them to the official designated email: kevin.guo@beijingfalconsbasketball.com.

凡按参赛要求提交的作品，都会进行内部评选，选出的前5位参赛者，均可获得猎鹰俱乐部提供的小奖品。选出的5个作品将会放在猎鹰俱乐部的微信公共账号中进行投票，得票数最高的作品，会获得有猎鹰俱乐部提供的精美奖品。

All works submitted in accordance with the requirements of the competition will be evaluated internally. The top 5 contestants can get small prizes provided by the Falcons club. The 5 selected works will be put on the WeChat public account of the Falcons club for voting. The works with the highest number of votes will be awarded with exquisite prizes provided by the Falcons club.

 四、创意方向 Originality

1. 品牌度Brand

能够展现生机勃勃、充满自信、坚忍不拔的意志品质，与猎鹰俱乐部的企业文化相符，并传递正能量。

It can display the will quality of vitality, self-confidence and perseverance, conform to the corporate culture of Falcons club, and transfer positive energy.

2. 传播度Propagation degree

吉祥物的名字及其诞生过程需要有极强的故事性，和记忆性，便于制造话题，用于传播。

The name of mascot and its birth process need to have a strong story, memory, easy to create topics, for communication.

3. 应用度Application

吉祥物形象的可延展性强和应用性强，可用于网络、周边产品，微信表情包等方向多功能使用。

Mascot image has strong extensibility and application, which can be used in network, peripheral products, WeChat expression pack and other directions.

4. 创意度Creativity

吉祥物形象设计必须为原创，有独特的设计风格，如果发现抄袭模仿将取消资格。

Mascot image design must be original and have a unique design style, If plagiarism is found, it will be disqualified.

5. 美观度Aesthetics

吉祥物设计符合不同年龄与文化层次人群审美要求，形象积极健康。

Mascot design meets the aesthetic requirements of people of different ages and cultural levels, and its image is positive and healthy.

 五、参赛须知 Guidelines for Participants

为了确保大赛的公平、公正，请认真阅读并严格遵照下列要求制作参赛作品，否则将因资料不全或超过报送期限等原因被取消参赛资格。

In order to ensure the fairness and justice of the competition, please read carefully and make designs in strict accordance with the following requirements:

1. 参赛作品须为参赛者自行设计或制作，猎鹰俱乐部不负责参赛者对参赛作品拥有权的核实，若发生相关知识产权纠纷，由参赛者自行承担相应法律责任，同时组委会有权取消其参赛资格。

The works shall be designed or produced by the participants themselves. The Falcons club is not responsible for the verification of the participants' ownership of the design. In case of any intellectual property dispute, the participants shall bear the corresponding legal liability, and the organizing committee has the right to cancel their entry qualification.

2. 网上申报作品要求：

将参赛设计正稿图，以作者姓名—作品名称，如“王苏珊—Falcons”的命名格式发送压缩包到征集邮箱。邮件主题为：设计师信息（姓名+球员/家长+联系方式）征集指定邮箱发送kevin.guo@beijingfalconsbasketball.com.

Requirements for online application of works:

Send the original design drawings to the solicitation mailbox in the format of author name + work name, such as "Susan Wang + falcons". Email subject: designer information (name + player / parent + contact information. Collect designated Email to send: kevin.guo@beijingfalconsbasketball.com.

3. 每位参赛者提交的作品总数不超过5个。

The total number of works submitted by each participant shall not more than 5.

4. 参赛作品概不退还，请自留备份或底稿，大赛组委会有权无偿及非独家使用、复印/复制参赛作品进行相关的推广展示活动。

The designs will not be returned. Please keep your own copy or manuscript. The Organizing Committee of the competition has the right to use / copy the designs for relevant promotion and exhibition activities with free of charge.

5. 作品须包含三部分内容：

The work must contain three parts:

a. 品牌形象吉祥物设计方案：包括吉祥物（一个或一组）、吉祥物三视图（含：正面、45度角侧面、正侧面、正背面），并设计三个或三个以上能表现该形象特色的动作或表情（萌化表情及肢体动作等）、变装。

Brand image mascot design scheme: including mascot (one or a group), mascot three views (including front, 45 degree angle side, front side, back), and design three or more actions or expressions (germinating expressions and body movements, etc.) and cross dressing that can express the image characteristics.

b. 模拟应用效果图（例如钥匙挂件、玩具公仔等）;

Simulation application effect drawing (such as key pendant, toy doll, etc.)

c. 创意说明（包括：形象姓名、性别等基本信息，灵感来源、设计思路、色彩运用、生产适应性等）。

Creative description (including: image name, gender and other basic information, inspiration source, design idea, color application, production adaptability, etc.)

6. 创作类别和手法不限，包括但不限于图形图案、插画、漫画等类型。

There is no limit to the types and techniques of creation, including but not limited to graphic patterns, illustrations, comics and other types.

7. 参赛作者需保留300dpi分辨率的可用于印刷生产的位图源文件或矢量文件。

The author of the competition shall keep the bitmap source file or vector file of 300dpi resolution that can be used for printing production.

8. 主办方会在比赛结束后与获奖者沟通，进行源文件交接。

The organizer will communicate with the winners after the competition and hand over the source documents

 六、注意事项 Attention

1. 获奖作品的完整版权将转让至主办单位北京笙辉国际体育文化交流有限公司（或其指定的公司），作者需协助签署《著作权转让协议》；主办单位享有对相应设计方案进行再设计、生产、销售、展示、出版等全部权益；作者保留对原始作品的永久署名权。

The complete copyright of the winning works will be transferred to the organizer Beijing Shenghui international sports culture exchange Co., Ltd. (or its designated company), and the author needs to assist in signing the copyright transfer agreement; the organizer has all rights and interests in the redesign, production, sale, display and publication of the corresponding design scheme; the author reserves the permanent signature right of the original works.

2. 全部参赛作品，主办单位及承办机构享有对作品进行宣传、报道、展示、出版的权利，须署名作者。

The organizer shall have the right to publicize, report, display and publish all the designs, and shall sign the author.

3. 如果参赛作品在商业使用中其版权存在争议，主办单位不承担因作品侵犯他人（或单位）的权利而产生的法律责任，其法律责任由参赛者本人承担。

If there is a dispute over the copyright of the entries in commercial use, the organizer shall not be liable for the infringement of the rights of others (or units) by the entries, and the participants shall bear the legal liability.

4. 如果获奖作者放弃履行相关版权转让义务，则视为弃权相应奖项。

If the winning author waives the obligation of copyright transfer, it shall be deemed as waiving the corresponding award.