Shandong Fashion Associatio山东广播电视台 Shandong Radio and TV Station
Explanation of the Theme:
Jinyi：means colorful, noble and elegantclothes. Huashang：means Chinese fashion in a broad sense, which can also be understood as Chinese dress, specifically refers to the expression of clothing reflecting the spirit of the Chinese ethnicity.
As the saying goes, “Guide and assimilate ones with morality and etiquette.” This competition advocates guiding to create a happy life with the Chinese socialist core values, meanwhile, regulating ourfashionable lifestyle with etiquette culture. This competition encourages the contestants to research deeply into the Chinese ethnicity elements and its unique spiritual and cultural connotation, and to focus on etiquette clothing that represents the national imagine, and the innovative needs of the times of the people of all ethnic groups, to give play to their own whimsical ideas for creating Chinese clothing fashion.
A series of Chinese fashion design works in accordance with the competition theme (4-5 sets per series);
Distinctive cultural characteristics and contemporary quality;
Unique style anddelicately made with complete accessories.
Entries must be original and unpublished. (College fashion week and school shows are excluded.)
（1）Fashion Design Draft:fashion design renderings(size:16:9),stylebook, theme description and material sample display.
（2）Physical Works:a series of fashion clothes selected for design.
Domestic and international fashion designers or students of related majors in colleges and universities. ThereIs no restriction on country, region,Gender,or age.
Gold prize is for only one person with a prize of RMB 100,000 andscholarship to study for a master's degree at POLI.design(valued at RMB 300,000, funded by Shandong Sunbird Clothing Co., Ltd.);
Silver prize is for two persons with a prize of RMB 70,000 each;
Bronze prize is for three personswith a prize of RMB 50,000 each;
The best element innovation award, the best craftsmanship award, and the best online popularity award.One winner per award with RMB10,000
for each award.
Several recognition awards, with aprize of RMB 3,000.
All the above awards are issued with certificates or trophies by China Fashion Association. All prizes are pre-tax. The organizing committee reserves the right of interpretation.
Evaluation of Works
Evaluation Committee: well-knowndomestic and international scholars, designers, fashion critics and artists.
Preliminary Design Contest: The committee will select 30 groups of works for the final as per the fashion
design drafts submitted by the contestants.
The final competition with physical works: The finalists will bring according series of works to Jinan, China to participate in the final, and thewinners will be selected as by dynamic presentation and project defense.
The transportation expenses of theshortlisted contestants in the final will be reimbursed by the Organizing Committee with transportation documents provided.The maximum reimbursement for European and American contestants is RMB 10,000 yuan; for Asian contestants, RMB 5,000 yuan, and for Chinese contestants, RMB 3,000 yuan. In the period of the competition in Jinan, the Organizing Committee will offer free meals and accommodation. The contestants shall bear the cost of their own production.
1.A fashion design draft shall be
submitted to sign up for the competition, and each person is limited to submit one series of works.
2. Digital works are accepted. Should there be a special need to submit paper version, please mail it to
(4) The selected contestants can make their own clothes, or cooperate with the competition organizer Shandong Sunbird Clothing Co., as well as other co-organizing company and institutions. The manufacturing costs will be borne by the organizer and co-organizers.
(5) The advertisements right, publish right and display right of all participating projects belong to the organizer.