We look at the black and yellow pencil winners from the design categories at this year’s Design and Art Direction awards.
Now in its 55th year, the Design and Art Direction (D&AD) Professional Awards took place last night (27 April) in London, with five of the highest award black pencils being handed out, and more than 700 pencils awarded in total. The winners of the D&AD Awards were announced at a ceremony in London last night, with judges giving out five black pencils,62 yellow, 180 graphite and 485 wood.
German consultancy Serviceplan was the only black pencil winner in the design category this year, with its digital design for the world’s first braille smartwatch for visually impaired people, Dot. Serviceplan was also awarded a yellow pencil in the product design category for Dot.
Dot by Serviceplan
Channel 4’s We’re the Superhumans campaign for the 2016 Rio Paralympics that was created in-house by 4creative also took away two black pencils; one for film advertising and the other for film advertising craft.
Other black pencil winners included BBDO Melbourne’s Meet Graham campaign for the Transport Accident Commission Victoria, Australia and The Swedish Number by INGO Stockholm for The Swedish Tourist Association.
D&AD CEO Tim Lindsay says: “What an outstanding year for creativity. Five black pencils, all hugely deserving of the Award. What unites them is a clear desire to create a better world, whether it’s promoting diversity, safety or inclusivity but what is really fantastic is that they win this coveted award for their craft. Proof that creativity as a force for good lives outside of a single category but has become an all-encompassing theme.
Children_s & Young Adult Books
项目：The Dancing Letters（木铅笔）
Culture, Art & Design Books
项目：Somos Brasil Somos Brasil（黄铅笔）
项目：Manus × Machina: Fashion in an Age of Technology（木铅笔）
项目：Pulp: A Short Biography of the Banished Book Vol. I of V（木铅笔）
项目：Sixty Years of Taohuawu New Year Prints（木铅笔）
项目：Some posters from the NGV（木铅笔）
Specialist & Limited Edition Books
项目：Honda. Great Journey. -Travel sticker scrapbook（黄铅笔）
项目：Rubbish Issue No.5 In the Name of the Father（木铅笔）
项目：The Joy of Quiz（石墨铅笔）