One Asia｜ 2021 万亚国际创意奖获奖作品赏析

信息发布：征集码头网点击次数：7540 更新时间：2022-03-24

怀着对创意的热爱和对创新的执着，以及世界对亚洲创意市场和独特创意文化的尊重、关注与信心，2021年，亚太创意秀再度升级，重启奖项模式，并正式启用新的奖项名称：One Asia万亚国际创意奖。
征稿范围覆盖整个亚太地区，包括澳大利亚和新西兰。The One Club甄选了来自全球17个地区的70多名顶尖创意领袖组成评选团队，在The One Club全球董事会的监督下，经过两轮严格且高标准的线上评选，2021 One Asia万亚国际创意奖共产生19位金奖获得者、20位银奖获得者、29位铜奖获得者和59位优秀奖获得者，这些获奖者共来自14个地区的机构和品牌。
图片
2021 One Asia万亚国际创意奖以创意币为主题，将创意作品可视化，变成金灿灿、沉甸甸的创意社交货币，在创意元宇宙中，只要心怀创意，谁都是百万富翁。
以下为2021 One Asia万亚国际创意奖优秀获奖作品，快来一睹为快吧！
作品赏析
Ugly,but good for you
Client Company:Baiada-Lilydale/Steggles
Primary Company Name:M&C Saatchi/Sydney
Award：
Silver-Audio&Radio｜Custom Content
Merit-Branded Entertainment｜Branded Music Content
Not another Sad Song
Client Company:Pfizer Pristiq
Primary Company Name:Mccann Health/Hong Kong
Award：
Merit-Audio&Radio｜Custom Content
图片
Not another Sad Song音频：00:00/00:22
In Love We Trust
Client Company:Sinyi Realty
Primary Company Name:dentsuMB Taiwan
Award：
Gold-Branded Entertainment|Branded Video&Film
Silver-Film&Video｜Online Film&Video
Merit-Creative Effectiveness｜Consumer/Brand
Merit-Film&Video Craft｜Writing
Pizza Hut x IKEA SÄVA
Client Company:Pizza Hut Hong Kong
Primary Company Name:Ogilvy/Hong Kong
Award：
Gold-Branded Entertainment｜Co-Branding
Gold-Integrated｜Brand Partnerships
Gold-Public Relations｜Brand Partnerships
Silver-Creative Effectiveness｜Small Budget
Merit-Innovation｜Product Innovation
Thrive by Five
Client Company:The Minderoo Foundation
Primary Company Name:M&C Saatchi/Sydney
Award：
Gold-Branded Entertainment｜Talents&Influencer
Gold-Public Service&CSR｜Non-Profit
Merit-Public Relations｜Events&Experiential
Naming the invisible by Digital Birth Registration
Client Company:Telenor Pakistan
Primary Company Name:Ogilvy Pakistan/Islamabad
Award：
Gold-Creative Effectiveness｜Consumer/Brand
Gold-Direct Marketing｜Social Media/Online
Silver-Branded Entertainment｜Experiential
Silver-Public Relations｜Events&Experiential
Bronze-Design｜UI/UX Design
A Scripted Life
Client Company:Pantene
Primary Company Name:GREYnJ UNITED/Bangkok
Award：
Bronze-Branded Entertainment｜Talents&Influencer
6 Takes Of Drama
Client Company:Kulov Vodka
Primary Company Name:GREYnJ UNITED/Bangkok
Award：
Bronze-Branded Entertainment｜Branded Video&Film
Hair album
Client Company:TAKARA BELMONT CORPORATION
Primary Company Name:HAKUHODO Inc./Tokyo
Award：
Gold-Film&Video Craft｜Animation
Merit-Branded Entertainment｜Branded Video&Film
UNI-FORM
Client Company:VOGUE
Primary Company Name:Ogilvy Taiwan
Award：
Gold-Public Relations｜Brand Partnerships
Gold-Integrated｜Brand Partnerships
Gold-Design｜Product Design
Merit-Branded Entertainment｜Experiential
Merit-Print&Out of Home｜Art Direction
Merit-Print&OOH Craft｜Art Direction
Bamboo Sweets
Client Company:LIFULL
Primary Company Name:LIFULL/Tokyo
Award：
Silver-Design｜Design for Good/Green
Merit-Design｜Product Design
图片
图片
图片
图片
左右滑动查看更多
Oyster Stout Trio
Client Company:UGLY HALF BEER
Primary Company Name:UGLY HALF BEER/New Taipei City
Award：
Merit-Design｜Packaging Design
图片
图片
https://mp.weixin.qq.com/s/HXJ5tMwFrC0xOFobgqfLEw